( Abalmon App )
Abalmon is an AI assistant built around a distinctive name that sounds almost like a Pokémon. Taking this as a starting point, we created a character to represent the brand: an intelligent, multitasking character with a great memory that, quite literally, looks like a Pokémon: an octopus.
From this concept, we developed a bold black-and-white visual identity based on a simple idea: AI can do what you can do, it just takes you longer. Your assistant gets it done in a straightforward, faster and more efficient way. We translated this concept into a graphic language of zigzag and straight lines, creating a distinctive visual texture that runs through all the brand’s touchpoints in a sophisticated yet daring way.
Additionally, we created a series of social media posts and videos highlighting all the things you can do while AI takes care of the more tedious and bureaucratic tasks of everyday life.
From this concept, we developed a bold black-and-white visual identity based on a simple idea: AI can do what you can do, it just takes you longer. Your assistant gets it done in a straightforward, faster and more efficient way. We translated this concept into a graphic language of zigzag and straight lines, creating a distinctive visual texture that runs through all the brand’s touchpoints in a sophisticated yet daring way.
Additionally, we created a series of social media posts and videos highlighting all the things you can do while AI takes care of the more tedious and bureaucratic tasks of everyday life.
